• A professional-looking website is a must-have for any business. It’s imperative that you maintain and keep your website fresh and in line with recent design trends and technological advancements - good sites balance design and functionality. Your site will determine whether visitors connect with your brand, engage with your content, and ultimately find and purchase your products. If your website is outdated or confusing, prospective customers will bounce with a bad taste in their mouth.

  • Branding is about the promise of a distinct, memorable experience.

    It’s about creating an expectation and delivering it consistently every time anyone comes into contact with your brand. Whether it’s the way you answer the phone, how your website functions, your customer service process, how your office looks or how your product/service performs.

  • A strong brand is invaluable as the battle for customers intensifies day by day. It's important to spend time researching, defining, and building your brand. After all, your brand is the source of a promise to your consumer. It's the centrepiece of your marketing communications and an identity you do not want to be without. A strong brand paints a picture of your core values, your personality, points of difference and clearly communicates to the consumer why they should choose you over competitors. Here are 5 branding assets you absolutely should not launch without.